Imagine that a customer has already swapped gifts for the season with her loved ones, but wants to treat herself even more. She’s searching online for the gift that didn’t get crossed off her list. She stumbles upon your website, but it has products that haven’t been restocked. She might not be able to reach your website if you’ve decreased your ad spend significantly after the holidays are over. If you’re not offering deals, or focusing on specific holiday products to sell to her, she’ll find look somewhere else.
It’s been predicted that “Me-Buys” or post-Christmas purchases, will show a year over year increase, so this time of the year is extremely valuable for businesses. Find out more in our latest post!
What To Do After The Holidays
After the holiday season, you’re probably feeling as though you’ve had a successful run and are ready to get back to a more comfortable schedule with your business. However, you should be doing the exact opposite.
After the holidays, there’s still time to boost your margins and focus on bringing in any last, end of the year profits. Post-Christmas purchases are the time to target those “Me-Buys” that’ll extract your final conversions for the year.
“Me-Buys” can be defined as selfish purchases, or a gift someone gives to his or herself at the end of the year. These customers definitely should not be overlooked in your holiday plans this year!
Increase Your End Of Year Profits
It’s been predicted that “Me-Buys” or post-Christmas purchases, will show a year over year increase, so this time of the year is extremely valuable for businesses. With the increase in after-Christmas sales, there will be more self-motivated purchases. Focus on promoting specific products that you know will sell well after the holidays in order to squeeze out the last remaining profits for the year, which are the ones that you definitely don’t want to lose.
Don’t slack at the end of the year! In fact, you should be preparing for a successful “Me-Buy” season. Treat yourself to profits while shoppers treat themselves with your products. At LXRMarketplace, we want you to experience the most profitable season imaginable, with the best performing website to match. Our free tools are designed with you in mind.
“Don’t be afraid to give up the good to go for the great.” –John D. Rockefeller