This week we talked specifically about SEO and the importance of identifying those tactics which can best meet your business needs. Once you have a clear cut idea of what you are trying to accomplish, it becomes easier to discern what tactics will help you get there. But in whatever tactics you choose, it’s crucially important that you tailor those tactics in a way that improves your SEO. For example, I may identify that I need better keywords because the current set I’ve just implemented diminished by web traffic. However, I must make sure the keywords I use moving forward will attract those search queries that are relevant to the website content that describes my goods and services. Otherwise, the entire process becomes a waste of time. I’ve put in the effort to optimize my account, but the keywords do not properly connect to search queries that would’ve otherwise been related to my website.  As a result, my SEO continues to dwindle.

So what can I do to ensure that I’m identifying where my on-page SEO factors are lacking, and more importantly, how I can improve those factors so my Search Engine rank increases?

Use the SEO Webpage Analysis Tool.

The SEO Webpage Analysis Tool is constructed in a way to identify what your web on-page SEO elements are; that is, elements which can and do affect your ranking in Search Engine Results. All you have to do is enter your URL and a report of all these on-page factors, including meta-tag information, content, website links etc, will be provided to you. Even better, you are provided with recommendations on HOW to improve those on-page factors so your SEO improve. Interesting huh? So I wouldn’t necessarily have to worry as much about discerning what keywords of mine are relevant. Obviously Google Analytics and AdWords can help me determine whether a new set of keywords I’ve implemented is effective or not. But with this tool, I’d be advised of the relevancy of these keywords once I enter my URL, making it easier to carve out an effective SEO path in my future.

So don’t hesitate to get the results you want, and see the spike in search engine results you’ve been waiting for. It’s right around the corner, if you choose to take the walk that is. Click here to try it out!