Ensuring that your website is fast, responsive, and performing well could make or break your company. A user will click or tap back if your site takes more than two seconds to load. That means they’re likely clicking on your competitor’s website since it loads faster.
Every Second Counts
Imagine you need to buy a card for your friend’s birthday. You told yourself you wouldn’t procrastinate this year but that’s a whole other story. Anyway, you’re on your way to this friend’s house to celebrate. In your car, you search “birthday cards near me” and a couple of results show up.
You immediately click on the website link for the closest brick and mortar store to find out more information. But, something’s up. The page is taking way too long to load, and you don’t have time for that. You go back to the search results and click on the second link. Guess what? That page loaded within seconds and has everything you’re looking for. Done. You’re now getting directions to that stationery store to make that purchase.
Makes Moves With Your Site This Season
With the holiday season, now more than ever, it’s important to realize that you’re not losing sales to your competition solely because their pages load faster. Mobile sites are the key to generating more holiday sales. Your desktop site isn’t the only one that should be performing well.
This holiday season, now more than ever it is important to realize that you aren’t losing sales to the competition solely because their mobile pages load faster. Mobile sites are also the key to generating more holiday sales, so your desktop site isn’t the only one that should be performing well.
According to a source from our contacts at Google, 46% of users agree that the thing they dislike the most about shopping on a mobile site is the amount of time it takes to load. There’s also a direct correlation between speed and online revenue. For example, for every second your page loads faster, you could see up to a 27% increase in CVR. A second really can make a world of difference.
What Contributes to a Great User Experience?
Speed, intuitive design, and functionality are the core values that make up a great user experience. Why are these qualities so important? They actually help to reduce bounce rate. You have to keep in mind that 80% of users own a smartphone, and mobile searches are continually increasing, so a fast, good-looking, and easy to use mobile site matters to users. (Source: ImpactBND)
What are the top contributors to a slow website experience?
The three main reasons why your website could be slowing down are:
- the images you’re using
- having too many resources required
- too much loading above the fold.
How can we resolve these issues?
Images:
You may have images that are too big in weight (kb) or there are just way too many of them. Compress your images using free tools like Optimizilla. If you have too many photos, try using smaller images instead.
Too Many Resources Required:
If you have too many requests trying to load all at once when someone lands on your landing page or clicks around your website, you’re in trouble. Using the Chrome Dev Tools lets to see all your requests for each element. These are the target ranges you should try to get:
- JS: <10 (not including pixels)
- CSS: <5
- Images: <30
- Font: 0-3
- Total should equal 100
Too Much Loading Above the Fold:
Everyone who visits your website sees your landing page first. If it takes too much time for everything above the fold to load, you’re losing a potential customer. That’s why you should try a free webpage test. So, what are you waiting for? Put your mobile site to the test below! https://www.webpagetest.org/.
Additional Free Resources
Check out LXRMarketplace’s PageSpeed Insights tool that will also assess your website’s load time and generate a report for you with solutions to combat a slow page!
At LXRMarketplace, we want to simplify lives of small retail marketers by providing them with free and low priced web applications for improving their online marketing management efficiency as well as campaign performance.
For a more detailed guide on how to properly develop a mobile marketing strategy, check out this Mobile Marketing Guide from Custom Logo Cases.
“A satisfied customer is the best business strategy of all,” – Michael LeBoeuf
