CONTENT IS KING
And we hear it all the time.
But are you aware of the different ways content can increase trafficking to your website?
There are so many opportunities to use content to advertise your products & services online. Interestingly though, it is blogging which has emerged as one of the most effective strategies in content-marketing, with over 45% of marketers reporting it as their #1 strategy in the last couple years.
- Advertise Your Products & Services – Blogging allows you to provide your customers with a more in-depth description of your products & services on a regular basis. And this can actually connect potential buyers with your products & services even more. According to Demand Gen Report, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (2016). So clearly, blogs are helping small businesses close the deal. But just be sure your posts are informative enough to convince potential buyers that your product or service is worth the purchase. Otherwise they will see no point in reading your posts.
- Improve Search-Engine Ranking – On a daily basis, search engines (such as Google, Bing, and Yahoo) travel to different websites looking for new content to enter into their databases. If you are writing up new content often, search engines (such as Google, Bing etc) will travel to your page more often. And this will improve your ranking. Blogging gives you the perfect opportunity to do this. WHY? Because you are constantly creating new content with a blog, and so you give search engines more of an opportunity to find you. In fact, studies show that websites with a blog tend to have 434% more searchable pages in search engines than those that don’t. Amazing!
- More Inbound Links- An inbound link is a link on another website that is directed to your website. Research shows that companies who blog receive 97% more links to their website and 55% more page-views. So don’t hesitate to start writing some catchy posts that other websites will want to link to—you may be surprised at how much your web traffic increases.
Clearly, blogging is paving the way for SEO success. And we want you to jump on the bandwagon to reap those benefits! Begin now by devising an action plan with your content marketing team. LXRMarketplace can help answer any questions you may have about a successful content-marketing strategy with our Ask the Expert Tool. Read last September’s blog to learn how to learn more about this tool here.