Your website will suffer if it’s not constantly updated, analyzed, or monitored. To remain competitive, you should consistently check your competitors’ websites. See how you can be inspired by what they’re doing or take advantage of areas where you’re ranking better than them. If you notice your website slipping in comparison to your competition, or just nervous that it might, check out our Competitor Analysis Tool.
Use Our Tool & Stay Competitive
Use our Competitor Analysis Tool by inputting your URL and your competitor’s URL side by side. The tool will generate a downloadable report that’s completely customized to the two websites. Compare SEO-related data from your webpage against your competitors for a variety of metrics including page size, load time, etc. You’ll get an SEO Comparison Analysis Report that’ll tell you how well you’re doing against your competitors for an indicated keyword phrase that you input.
The digital marketing world is a competitive place to begin with. It’s not only beneficial to be proactive, but it’s extremely important to avoid falling in organic rankings on major search engines, behind your competitors.
Competitor Analysis Tool Features
The breakdown of your custom report will contain a comparison of you and your competitor’s usability, headings, and search phrase density.
Usability is a mixture of how the interface, messaging, intuitiveness of a functional process combine to create an experience that makes sense to users. Elements in this category include page size, word count, image and link count, load time, and more.
Heading tags are HTML tags that can help emphasize important topics and keywords within a page. H1 headings help indicate the important topics of your page to search engines. These tags are often the first part of the text on the website page that usually comes before the first paragraph of text on the page and describes the content of the page. These tags are seen by search engine as an important part of the page and can boost your placement.
Phrase search is a type of search that allows users to search for documents containing an exact sentence or phrase rather than comparing a set of keywords in random order. Keyword density is the percentage of times a keyword or a phrase appears on a web page compared to the total number of words on the page. While there is no optimal keyword density, and it’s of the utmost importance that the content reads well to the site visitor. Your keywords should also appear in these tags.
There’s no better way to compare your competitive performance than by getting a customized, organized, and side-by-side report that allows you to see where you could improve your website, and where you’re beating the competition. Use our Competitive Analysis tool today, and also be sure to check out our other useful, free tools!
Check our next blog on how to effectively build and promote your brand!
