Structured data is an important aspect of the Search Engine Optimization process. Search Engines crawl your website to assess the quality and relevance of its content. Content plays a vital role in showcasing your site’s effectiveness and relevance in response to searcher’s keyword queries. However, if you’re able to provide this very information in the particular schema markup, it makes the job of the search engine much simpler. To someone who is not familiar with the technical part of the markup, the Structured Data Generator Tool comes in handy.

Improve your SERP with Structured Data

There are various types of structured data one can prepare for a given website, such as article, organization, event, product, and website aggregate rating, among others. For each of these layers, the requirements differ essentially by the diverse range of information contained in these layers. 

For example, the essential requirements for Aggregate Rating Schema are 

• Item Reviewed name
• Average Ratings
• Number of Ratings
• Number of Reviews

On the other hand, the essentials for product schema or an event schema would be shaped in tandem with the relevant information required for the same. 

The advantage of providing information in structured data format is that the same is accurately interpreted and also shown as a part of the rich snippet in search results. This further enhances visibility of the listing and subsequently garners more clicks. 

How to Use the Structured Data Generator Tool

While it is important to create schema markup for important information on your website, at times it is not always possible to consistently generate such data or hire a technical team to help. LXMmarketplace’s Structured Data Generator tool is an easy and free to use solution.

To use the tool, you would need to first select the type of schema you would want to create and the tool immediately shows you the certain fields requirements. Some information among those fields would be mandatory inputs and others would be optional. Once you provide the inputs, just press the ‘Analyze’ button and the tool will deliver you the right schema markup which you can implement in your website. 

In a nutshell, the Structured Data Generator tool equips small and medium sized business owners with the technical grip needed for implementation of the schema markup. 

Ensure your website is more understandable to web crawlers and search engines to improve your ranking results.

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Written by Antara Chaudhuri. Edited & Published by Shannon Kelly.