Weighing The Pros and Cons of Social Media Advertising

Every day, billions of users are scrolling, tapping, clicking, and engaging with ads across social media platforms. Even though social media marketing has been adopted by many businesses already, there are still many elements to consider if you’re debating whether or not to add it to your marketing plan. In this week’s blog, we’ll weigh the overall pros and cons of social media advertising  to hopefully make the decision slightly easier for you.

 

Overall Pros & Cons:

Pros: using social media can potentially…

  • Increase the amount of traffic coming to your website: By posting regularly on social media, you can build brand loyalty through presenting your business as reputable.
  • Produce more engagement with your ads: Someone scrolling through social media and locating your ad can result in a like, retweet, or share. It’s a great way to track what kind of content users are responding well to, and who is looking at your ads.
  • Improve your rank on the SERP: Good social media marketing can increase your organic rank in a couple of ways. If you build a following it could lead to more brand searches, and search engines will favor businesses with larger, quality followings. It also can help your build external inbound links, which search engines will also prioritize when determining organic rankings.
  • Increase the amount of communication you have with your customers and collect valuable feedback: Social media allows you to collect customer feedback in the comments, and you can even prompt them to do so. You can learn a lot more about where you can tweak your business and who your target market is through constructive feedback.

Cons: simultaneously, using social media might…

  • Not yield results unless you’re constantly managing your profiles: If you aren’t keeping up with your social media accounts, or posting on them enough, you most likely won’t reap any of the benefits of social media marketing. It’s more temporary and fast paced than regular paid search, so if you don’t have the time or resources to dedicate to your social media pages, it might not be the right move for your business quite yet.
  • Discredit your brand if you’re strategy for posting isn’t clear or uniform: If you aren’t posting consistent content that is all aligned to your brand image, it could actually tarnish your business. You could establish your business as more unprofessional and less reliable if not all of your content is on message with your brand.
  • Produce unwanted feedback in a very public manner: As easy as it is to collect customer feedback through social media, it is just as easy to receive an overwhelming amount of negative comments, that could influence other social media users.

For more tips about how to increase your social media presence & establish a stronger brand, you can read one of our previous blogs here: https://lxrmarketplace.com/blog/how-to-increase-your-social-media-presence-establish-a-stronger-brand/. It will help you figure out which social media platform is the best for you if you decide to pursue social media marketing!

Also, if you do use social media as a part of your marketing strategy, use our free Social Media Analyzer. It compiles the overall reach of your social media and engagement information, including any competitor’s social media channels into a comprehensive report. https://lxrmarketplace.com/social-media-analyzer.html

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