Using Keywords to Expand your Brand’s Visibility

How keywords can elevate your brand


Finding relevant keywords through keyword research and understanding how users find your products and website is important information to know. Why? Because understanding your audience will allow you to create better ads and content that more deploy resonate with your current audience and engage more like them.

It’s important to learn about other keyword features that can drive your SEO. Because the more you optimize, the more your ads will target your most promising audiences. And more promising leads will come shortly thereafter as you grow your targeted audience. Keyword optimization is crucial to successful campaigns. But keywords come in many shapes and sizes, so let’s dive into what each one means.

  1. Broad Match Keywords – Broad match is a match type that all your keywords are given by default in order to account for the slight misspellings, synonyms, or related searches for a certain search query. Sometimes even a web browsers’ previous search history may be taken into account when they make a search. Broad match is highly beneficial in that it saves you the time of finding other potentially relevant keywords; the Google Ads system does it for you. Also, this process saves you money. If Google Ads identifies a keyword variation that has no clicks, it will immediately discontinue that variation, and then optimize those that are receiving clicks.

As a Google Ads user, you can take this a step further and use a broad match modifier to make even more changes that would be aligned with your overarching Google Ads strategy. Modified broad match enables you to indicate a range of broad match keywords (or their close variants) that must be searched for in order to trigger your ad so there is more control over what kinds of prospects you are attracting. 

  1. Phrase Match Keywords – A phrase match keyword is just that: a feature in Google Ads which connects a phrase in search queries with the keywords in your specific ad campaigns. With phrase match, your ad can appear when an exact search is made in Google or if a close variation to that search phrase is made in Google. However, words added in the middle of your phrase will not trigger keywords attached to your ad. Here’s an example:
Phrase Match Type Ad may show on searches for: Ad won’t show on searches for
Basketball shirts Buy basketball shirts on sale

Blue cotton basketball shirts

Blue basketball shirts

Shirts for basketball

So here it is! Two match types that can help you broaden your keyword reach and brand visibility. Yes, all these features overall are significant to driving your SEO, but you cannot just limit your view to certain ones because each of your campaigns are unique and ads must be catered specifically to those unique audiences (you can also run simultaneous ads to different audiences with different targeted keywords!).  Exploring broad match modifiers and phrase matches are great places to start to expanding your keyword reach.

Free Tools to Expanding your Keyword List

Understanding keywords is great and all, but what more can you do with your keyword pile? With LXRMarketplace, we have a range of free tools that can help you build out your keyword list.

The Top Ranked Websites by Keyword Tool is unique in that it enables users to identify the top competitors for any given keyword, as well as individual pages and hyperlinks where that keyword is performing well. This, in combination with the Weekly Keyword Rank Checker, enables users to identify top keywords for their already known competitors, providing users with a very wide range of information that can help optimize their marketing strategies. It is important to know how you compare with the competitor and ranking can change quickly so monitor your position on a regular basis.

But there are so many aspects to SEO and paid search and there is never a thing of too many tools available to help streamline the process. Or tools that provide too much insight. The Most Used Keywords Tool analyzes the top 100 URLS of the domain entered by the user, while also providing the text-to-code ratio — the percentage of actual text on a webpage —, the total number of keywords, and the most repeated keywords for each crawled webpage.

So why is this important?

Let’s look at the facts.

The Keyword Combinator tool provides you with the keyword combinations that will help attract more searchers to your website. The Weekly Keyword Rank Checker identifies those keywords which will help you compete with your rivals. And the Top-Ranked Keywords Tool helps you identify websites that are also using the scope of keywords you are using.

Driving Revenue with Our Most Used Keywords Tool

The Most Used Keywords tool tells you more about your webpage and what you can do as a small business to improve your site’s SEO.. You are able to discern the most repeated keywords of the top 100 URLs associated with any domain entered and assess whether those keywords are relevant to a webpage. The tool essentially makes suggestions as to how those keyword combinations can be changed. These suggestions will help you make tweaks to your website and ad content to sound like natural language rather than keyword stuffing.

The tool will also filter out common stop words (to, the, which, etc.) if they aren’t part of a keyword phrase. So, the tool provides ways to improve your SEO with keywords, and it’s unique in that it does so quickly and free of charge.

In an industry where keyword relevancy is always changing as more and more businesses develop and promote their products and services online, a tool that tells you where your top ranking URLs are lacking and how to optimize those keywords is certainly of value. Analyzing your current keyword success and discerning where those keywords can be improved will certainly give you direction as to what information you need to improve your SEO. Improving your SEO will help your site rank higher on SERPs, which will in turn increase your brand’s visibility organically over time.

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